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The Development of Video Messages to Reduce Binge Drinking: Focus Group Results.

Carlson GC, Duckworth MP. The Development of Video Messages to Reduce Binge Drinking: Focus Group Results. Alcohol and alcoholism (Oxford, Oxfordshire). 2019 May 1; 54(3):295-301.

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Abstract:

AIMS: The current study examined college students' perceptions of loss framed and gain framed messages aimed at reducing binge drinking. METHODS: Using focus groups (n = 3) consisting of undergraduates (n = 131), an iterative process was undertaken to ensure the acceptability and construct validity of loss framed and gain framed video messages. Both quantitative and qualitative data were collected. RESULTS: Results across all focus groups demonstrated that each message condition possessed strong construct validity. Participants in focus Group 3 rated messages as moderately to highly acceptable and acceptability ratings across loss framed messages and gain framed messages were comparable. CONCLUSIONS: These findings demonstrate the importance of focus group testing in the development of brief alcohol interventions among college students. Messages used in the currents study will be included in a video intervention aimed at reducing binge drinking among college students.




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