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Listen to the consumer: designing a tailored smoking-cessation program for women

Katzburg JR, Farmer MM, Poza IV, Sherman SE. Listen to the consumer: designing a tailored smoking-cessation program for women. Substance use & misuse. 2008 Jul 1; 43(8-9):1240-59.

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Abstract:

We used a consumer-driven approach to develop a model smoking-cessation program for women. Four focus groups (N = 23 [5-7/group]), each lasting 2 hours, were led by a professional moderator and audiotaped in 2004. Researchers reviewed transcripts; key themes were identified using scrutiny techniques (Ryan and Bernard, 2003). Necessary elements of a smoking-cessation program for women included support and choice (i.e., control over the program components), suggesting the need for an individualized program. Identifying appropriate components is a critical step in the development of efficacious programs that target substance-abusing populations; focus group methodology is useful in this endeavor. The study''s implications and limitations are noted.




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