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Communication Strategies to Improve HIV Treatment Adherence.

Rochon D, Ross MW, Looney C, Nepal VP, Price AJ, Giordano TP. Communication Strategies to Improve HIV Treatment Adherence. Health communication. 2011 Jul 1.

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Abstract:

Although antiretroviral therapy has increased the survival of HIV-positive patients, traditional approaches to improving medication adherence have failed consistently. Acknowledging the role of communication in health behavior, we conducted a qualitative study to learn about patients'' HIV treatment adherence experiences and to identify which communication strategies might influence adherence. Findings indicate that five constructs - cultural beliefs/language, stigma, cues to action, self-efficacy, and mood state - are potentially modifiable by improved communication. Results will be used to create a direct marketing campaign targeted to HIV-infected patients.




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