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Advanced Qualitative Methods hosted by the Qualitative Methods Learning Collaborative

Thematic Analysis: Understanding the Approaches, and Why, When, and How (not) to Use Them


by Virginia Braun, PhD ; Victoria Clarke, PhD
Seminar date: 11/9/2023

Description: This presentation will present an overview of approaches to thematic analysis (TA), with a particular emphasis on the version we have developed - reflexive TA. We situate reflexive TA within the wider domain of qualitative researching, and highlight key conceptual, design, and practice considerations for how (best) to do reflexive TA, and what to avoid. We aim to provide a foundation for understanding practice, that leads to a knowingness that is important for quality (reflexive) TA.

Intended audience: Researchers, practitioners, leaders, or policy makers with an interest in conducting or understanding thematic analysis - we will primarily aim for a relatively unfamiliar audience, so detailed knowledge of TA is not required.

View archived session video:



DOWNLOAD: PDF handout | Audio only (mp3) | transcript not yet available


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