Advanced Qualitative Methods hosted by the Qualitative Methods Learning Collaborative

Translating Market and Business Analytic Tools to Health Services: Using Empathy Maps and SWOT Analysis for Understanding Diverse Perspectives in Suicide Prevention Research

by Nicole Johnson, PhD ; Jen Van Tiem, PhD
Seminar date: 12/14/2023

Description: In this seminar, Drs. Johnson and Van Tiem will review two analytic tools from marketing and business sectors they used for applied qualitative research. They will: (a) detail the process for using Empathy Maps and a SWOT (Strengths-Weaknesses-Opportunities-Threats) Analysis, (b) provide examples from their recent qualitative work to improve tools for assessing suicide risk in research contexts, and (c) describe their qualitative experiences and tips for using in other projects.

View archived session video:

DOWNLOAD: PDF handout | Audio only (mp3) | transcript not yet available

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