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The Development of Culturally Appropriate Tobacco Prevention Videos Targeted Toward Somali Youth.

Pinsker EA, Call KT, Tanaka A, Kahin AA, Dar SI, Ganey A, DuBois DK, Okuyemi KS. The Development of Culturally Appropriate Tobacco Prevention Videos Targeted Toward Somali Youth. Progress in community health partnerships : research, education, and action. 2017 Jan 1; 11(2):129-136.

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Abstract:

BACKGROUND: Approximately 18% of Somali youth in Minnesota intend to use tobacco in the next year and youth perceive that 64% of their peers smoke. High perceived prevalence increases tobacco use intentions and initiation, indicating that Somali youth-targeted tobacco prevention efforts are needed. OBJECTIVES: To develop a Somali youth-targeted tobacco prevention intervention using a community-based participatory research (CBPR) approach. METHODS: Three focus groups were conducted to inform the development of a tobacco prevention intervention. Three tobacco prevention videos were developed. Twenty interviews were conducted to evaluate the videos. LESSONS LEARNED: It was essential to partner with Somali youth to develop the videos. Recruitment and development of the videos were facilitated through collaborating with trusted, existing community programs. CONCLUSIONS: A CBPR approach can be used to develop a culturally tailored intervention. It was important to involve academic and community partners in all stages of the research project.




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